| 20120278132 | LOCATION BASED CONSUMER PROFILING - A system and method for profiling a consumer includes an agent with a memory in communication with a processor, the memory including program instructions for execution by the processor to receive a visit record information element comprising information about a location visited by the consumer and a unique consumer identifier, retrieve location information element associated with the location, retrieve a consumer profile element associated with the unique consumer identifier, generate an updated consumer profile information element based at least in part on one or more of the consumer profile information element, the detailed visit record information element, and the location characterization information element, and store the updated consumer profile information element. | 11-01-2012 |
