| 20110204009 | Display Assembly - A retail display shelf system has a gondola. There are a pair of conductive standards which are cooperatively configured for supporting conductive shelf support brackets. A circuit board has an array of light emitting diodes. The circuit board has, at each end a connector. Each connector is adapted to connect electrically to its respective shelf support bracket, so that current travels from the 12 V DC power supply through the somewhat vertical standards through the shelf support brackets, through the circuit board, to power each of the LEDs, to illuminate local parts of the retail display shelf system. Various display elements reflect or transmit the light. | 08-25-2011 |
