OpenX Technologies, Inc. Patent applications |
Patent application number | Title | Published |
20140058849 | System and Methods for Generating Dynamic Market Pricing for Use in Real-Time Auctions - A system and methods for generating dynamic market pricing that is fair for both publishers and advertisers and the use of the pricing in real-time auctions. When a user views content over the internet, an online publisher provides content to the user with executable instructions, which notify an advertisement source that there is an impression for filling by an advertiser. The impression is submitted to a real-time bidding market for competing advertisers to bid to fill the impression with an advertisement. The system and methods generate dynamic pricing for the individual competing advertisers and use the dynamic pricing to compare advertiser bids to determine a highest or winning bid and a clearing price associated with the highest or winning bid. | 02-27-2014 |
20120323701 | IMPRESSION ALLOCATION SYSTEM AND METHODS USING AN AUCTION THAT CONSIDERS LOSING BIDS - A system and methods for allocating impressions using an auction comprises a delivery engine, a statistics collector, a forecasting module, and optimization engine and a direct demand source. The delivery engine receives indirect demand, direct demand and optimization information that it uses to allocate impressions and serve ads. The statistics collector is coupled to collect information from the delivery engine and input from the forecasting module. The forecasting module provides information to the optimization to smooth the rate at which direct demand is allocated. The optimization engine receives information from the statistics collector, the forecasting module and the direct demand source to produce optimization information that is used to generate bids for the direct demand. The present invention is particularly advantageous because it preserves the incentive for performance bidders to bid honestly; it eliminates adverse selection against the publisher; and it increases the efficiency and total value produced by the auction. | 12-20-2012 |
20100241511 | METHOD AND SYSTEM FOR ESTABLISHING A RESERVE PRICE FOR A PUBLISHER'S AD SPACE INVENTORY OFFERED VIA A REAL-TIME BIDDING MARKET - Methods and systems for establishing a reserve price for a publisher's ad space inventory offered via a real-time bidding market are disclosed. In some embodiments, a certain percentage of traffic (e.g., ad requests) received at an ad market server are redirected to one or more external networks, such as ad networks, for processing. The performance of the redirected ad requests is analyzed to determine an expected clearing price for the ad requests. The expected clearing price of a particular ad request corresponding to a particular ad space, if greater than a publisher-established reserve price, is used as a market reserve price when presenting the ad requests in a real-time bidding market. | 09-23-2010 |