20110238456 | Business Automation Techniques - Various technologies and techniques are disclosed for providing business automation. A business automation system is disclosed that provides contact tracking, split testing, landing page creation, tracking of the performance of printed promotions that are sent by direct mail, and automated follow-up, to name a few examples. Points can be assigned to certain activities within the system, and contacts that have the highest scores based upon those activities can be identified for additional follow-up. A browser-based designer allows for the generation of print materials such as post cards. Multiple layers can be added, manipulated, and/or rearranged. A PDF proof can also be generated. A browser based designer is also described that allows for the generation of landing pages. | 09-29-2011 |