| NHN BUSINESS PLATFORM CORPORATION Patent applications |
| Patent application number | Title | Published |
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| 20120137017 | SYSTEM AND METHOD FOR CONTROLLING SERVER USAGE IN PEER-TO-PEER (P2P) BASED STREAMING SERVICE - Provided is a system and method for controlling server usage in a peer-to-peer (P2P) based streaming service. The system to control server usage in a peer-to-peer based streaming service includes a concurrent connections number providing unit to calculate a number of peer clients concurrently connected to the peer-to-peer based streaming service; a non-transitory memory to store the number of peer clients concurrently connected to the peer-to-peer based streaming service; and a server usage controlling unit to control server usage for the peer-to-peer based streaming service based on a ratio of a variable associated with an influx rate of peer clients to the number of peer clients concurrently connected to the peer-to-peer based streaming service. | 05-31-2012 |
| 20120123855 | SYSTEM AND METHOD FOR SUGGESTING RECOMMENDED KEYWORD - Provided are a system and method of suggesting at least one recommended keyword. The recommended keyword suggestion system may include a database storage device, the system including a keyword extracting unit to extract at least one keyword associated with a certain keyword from a related search word database stored in the database storage device, a display score providing unit to provide at least one display score for the at least one extracted keyword, each of the at least one display score being associated with an expected revenue from advertisement of each of the at least one extracted keyword, and a recommended keyword determining unit to determine at least one recommended keyword to be displayed for the certain keyword among the at least one extracted keyword, based on the provided at least one display score. | 05-17-2012 |
| 20120123852 | METHOD AND SYSTEM FOR PROVIDING ADVERTISING EFFECT REPORT - A system and method for providing an advertising effect report are provided. The method for providing an advertising effect report may include measuring an advertising effect of a search advertisement, storing an advertisement management history for the search advertisement, and providing the advertising effect in association with the advertisement management history. | 05-17-2012 |
| 20120109919 | HIGH AVAILABILITY DATABASE MANAGEMENT SYSTEM AND DATABASE MANAGEMENT METHOD USING SAME - Provided is a method of managing a database (DB) using a high availability database management system (DBMS), which continuously provides a service when an error occurs in the DBMS. The DB management method in the high availability DBMS including a plurality of broker nodes and a plurality of server nodes may include an operation (a) to enable one of the plurality of broker nodes to access a main server node of the plurality of server nodes when a DB change request is received from an application server, and an operation (b) to enable the main server node to process the DB change request when the broker node succeeds in accessing the main server node, and to enable the broker node to access one of sub-server nodes so that the sub-server node processes the DB change request when the broker node fails to access the main server node due to an error in the main server node. | 05-03-2012 |
| 20120084145 | METHOD, SYSTEM AND COMPUTER-READABLE STORAGE MEDIUM FOR DYNAMICALLY SELECTING AND PROVIDING ADVERTISEMENTS BASED ON ACCESS CHANNELS OF CONTENT - Disclosed herein are a method, a system, and a computer-readable storage medium for dynamically selecting and providing advertisements based on access channels of content. The method for dynamically providing advertisements using a computer, the method includes receiving a request for access to content of a content owner; determining an access channel for accessing the content, based on the request, using the computer; selecting an advertisement based on the access channel; and providing a content integration screen including the advertisement and the requested content. | 04-05-2012 |
| 20120084144 | ADVERTISEMENT SERVICE SYSTEM AND METHOD THEREOF - An advertisement service system includes an advertisement application service providing module to provide an advertisement application service to a publisher, in which the advertisement application service provides the publisher online access to manage operation of an advertisement resource belonging to the publisher; an opened transaction service providing module to provide an opened transaction service that enables advertisement resource of the publisher to be transacted between the publisher and an advertiser or an advertisement agency; and an advertisement reporting module to provide a report about the advertisement resource executed by the advertisement application service providing module. | 04-05-2012 |
| 20120079402 | TERMINAL, METHOD, SYSTEM, AND COMPUTER-READABLE STORAGE MEDIUM FOR ADJUSTING ATTRIBUTES OF USER-INPUT AREA BASED ON USER SELECTION - The present disclosure relates to a terminal, method, system and computer-readable storage medium for adjusting attributes of a user input area based on past user selections, which facilitate a present user selection by changing or adjusting attributes of a user-input area based on the number of past user selections. The terminal includes a user reaction information acquisition unit which acquires reaction information based on at least one past user selection of an input area provided to a user, a reaction information update unit which updates the reaction information on the provided input area, an input area exposure attributes adjustment unit which adjusts attributes of the input area based on the updated reaction information, and an input area provision unit which allows an input area based on the adjusted attributes to be displayed on a display unit in response to a user's request to provide an input area. | 03-29-2012 |
| 20120078844 | SYSTEM AND METHOD FOR DISTRIBUTED PROCESSING OF FILE VOLUME - A file processing system includes a system targeting unit to target a distributed file system, a chunk generator to generate a chunk including file blocks and to generate copies of the chunk to be stored in the distributed file system, a data storage medium to store the chunk, and a chunk operation requesting unit to request storage of the generated chunk copies in the distributed file system. A distributed file system includes a first data server and a second data server. Each data server includes a chunk storage unit to store a chunk copy received from a file processing system, and a chunk operation performing unit to generate an identical copy of the stored chunk copy that is undamaged to replace a damaged chunk copy. | 03-29-2012 |
| 20120047016 | USER CONTROL BASED ADVERTISING SYSTEM AND METHOD THEREOF - Disclosed are a user control-based advertising system and a method thereof. The user control-based advertising system provides an advertisement display region and an advertisement control region by discriminating the two regions from each other, and comprises: an advertisement region setup unit that sets up the advertisement display region for selectively displaying plural advertisements and the advertisement control region for controlling advertisements displayed therein by discriminating advertisement display and control regions from each other; a communication unit that receives a user command through the advertisement control region and communicates with the advertisement display region according to the received command; and an advertisement control unit that controls the animation function of the advertisement displayed in the advertisement display region according to the user command or controls the movement and selection of other advertisements displayed in the advertisement display region. | 02-23-2012 |
| 20120016737 | INTEGRATED ADVERTISING MANAGEMENT METHOD AND SYSTEM WITH RESPECT TO PLURALITY OF ADVERTISING DOMAINS - An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign. | 01-19-2012 |
| 20120005022 | METHOD, SYSTEM, AND COMPUTER-READABLE RECORDING MEDIUM FOR FLEXIBLY PARTITIONING AND PROVIDING KEYWORD ADVERTISEMENT AREA - Disclosed herein are a method, a system, and a computer-readable recording medium for flexibly partitioning and providing a keyword advertisement area. The method for providing a keyword advertisement includes: receiving at least one bidding information for the keyword advertisement from at least one advertiser device; creating a combined advertisement slot by combining at least some of a plurality of advertisement slots of a keyword advertisement area based on the at least one bidding information; and providing at least one keyword advertisement using the combined advertisement slot and/or advertisement slots that are not combined among the plurality of advertisement slots. | 01-05-2012 |
| 20110313866 | SYSTEM AND METHOD FOR DETERMINING A VALUE OF A DATA-PROVIDING SERVICE UPGRADE - A system and a method for determining a value of an advertisement data-providing service upgrade are disclosed. The system for determining a value of an advertisement data-providing service upgrade extracts advertisement data from a database to provide an advertisement service for registering and displaying the advertisement data of an advertiser, determines a value of upgrading the service of the extracted advertisement data, and proposes a service upgrade to the advertiser using the extracted advertisement data and the upgrade value. | 12-22-2011 |
| 20110295685 | METHOD AND SYSTEM FOR TRANSMITTING AND ADVERTISING COMPANY INFORMATION - An advertisement method that transfers company information and a system to perform the method are provided. The company information transferring advertisement system includes a page display unit to display company information and a company information transfer icon on a content page, an information transfer unit to transfer the company information to a destination when the company information transfer icon is selected, and a charge unit to charge the company with a transfer fee for the company information. | 12-01-2011 |
| 20110282751 | METHOD AND SYSTEM FOR ADVERTISING USING MINIMUM INCREMENT BID - A method and system for providing an advertisement using a minimum incremental unit are provided. The advertisement providing method includes adjusting a minimum incremental unit based on an initial bid price, an input bid price, and a maximum bid price bid price during an auction. The minimum incremental unit includes a minimum value of increment to be included in a current input bid price in addition to a previously input bid price. | 11-17-2011 |
| 20110282741 | METHOD FOR OFFERING ADVERTISEMENT ACCORDING TO SEARCH INTENTION SEGMENTATION AND SYSTEM FOR EXECUTING THE METHOD - Disclosed are an advertisement providing method and system. The advertisement providing method, including: defining a search intention for each keyword and a content type for each search intention; and providing, when a user inputs the keyword, an advertisement content list based on a search intention of the inputted keyword. | 11-17-2011 |
| 20110270691 | METHOD AND SYSTEM FOR PROVIDING URL POSSIBLE NEW ADVERTISING - Disclosed are a method and system for providing a uniform resource locator (URL) enabling a new advertisement. The method includes acquiring, from a usage record of users using an application, a URL with respect to a site where the users visit, analyzing the URL or a landing page of the URL to classify a category of business with respect to the URL, and providing the URL that enables the new advertisement based on a comparison of a site of the URL with a registered advertisement site or an exposed advertisement site for each of the classified category of business. | 11-03-2011 |
| 20110264537 | METHOD FOR BILLING FOR SEARCH ADVERTISEMENT BASED ON PUBLICATION RATIO, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM - Disclosed herein are a method, a system, and a computer-readable recording medium for performing charging for a search advertisement based on a publication ratio thereof. The method for performing charging for a search advertisement based on a publication ratio thereof includes: calculating the publication ratio of the search advertisement to a plurality of users, the publication ratio substantially indicating a ratio between the number of search advertisement published to users recognized as belonging to a first group and the number of search advertisement published to users recognized as belonging to a second group; calculating each of the charging amounts for the search advertisement published to the users recognized as belonging to the first group and the search advertisement published to the users recognized as belonging to the second group; calculating a final charging amount based on the publication ratio and each of the calculated charging amounts; and performing charging for an advertiser of the search advertisement using the final charging amount. | 10-27-2011 |
| 20110264514 | BILLING METHOD AND SYSTEM THAT DETERMINES ADVERTISEMENT COSTS ACCORDING TO UNIT TIME - A charging method and system for determining an advertising cost according to a unit time are provided. The charging method includes checking a performance index numerically indicating performance of an advertisement; checking a priority index of a next-priority advertisement to the advertisement; and determining an actual charge per unit time of the advertisement based on the performance index, the priority index, and a predetermined weight. | 10-27-2011 |
| 20110258053 | BILLING METHOD FOR ONLINE ADVERTISING, SYSTEM THEREOF, AND COMPUTER-READABLE RECORDING MEDIUM - Provided are a method for billing for an online advertisement, a system thereof and a computer-readable recording medium. The method for billing for an online advertisement includes: extracting an advertisement publication result based on a selection history of a plurality of users for advertisement information of an advertiser; providing the advertisement publication result to the advertiser; receiving basic self-billing information for determining an billing object from an advertiser terminal; performing the billing for an published online advertisement based on the received basic self-billing information. | 10-20-2011 |
| 20110251873 | METHOD, SYSTEM, AND COMPUTER READABLE RECORDING MEDIUM FOR GENERATING KEYWORD PAIRS FOR SEARCH ADVERTISEMENTS BASED ON ADVERTISEMENT PURCHASE HISTORY - The present disclosure relates to a method, system and computer readable recording medium for generating a keyword pair for search advertisement based on advertisement purchase history. The method includes acquiring a set of search keywords for each of advertisers having purchased or attempted to purchase the search keywords to place search advertisement or to make an attempt to place the search advertisement, selecting at least two search keywords among the set of keywords, generating a keyword pair of the selected search keywords correlated to each other, and storing information regarding the generated keyword pair. It is possible to provide an improved keyword determination model capable of determining correlated search keywords without processing an enormous amount of data such as search keywords of all users or keywords appearing on all of web pages, thereby enabling more efficient data processing. | 10-13-2011 |
| 20110246302 | METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENT USING OPENING BID PRICE - Disclosed herein are a method and a system for providing an advertisement using a bidding starting price. The method for providing an advertisement includes: determining a bidding starting price for each keyword based on a minimum cost per click for a keyword and the number of expected clicks for the keyword; determining an area in which an advertisement of an advertiser is to be exposed based on a bidding price per unit time input from the advertiser; and providing the advertisement of the advertiser through the area, wherein the bidding price per unit time has a value of the bidding starting price for each keyword or more. | 10-06-2011 |
| 20110246288 | METHOD AND SYSTEM FOR MANAGING QUALITY OF ADVERTISED WEBPAGE - Disclosed is a method and system for managing quality of an advertising document. The method of managing document quality may include verifying a number of actual clicks corresponding to a number of clicks that may occur during a predetermined period with respect to at least one document that may exist on the Web, verifying a number of expected clicks corresponding to a number of clicks that may be expected to occur during the predetermined period with respect to the at least one document, and determining a quality management index by which quality of the at least one document may be numerically expressed based on the number of the expected clicks and the number of the actual clicks. | 10-06-2011 |
| 20110238500 | SYSTEM AND METHOD FOR EXPOSING ADVERTISEMENT BASED ON KEYWORD IN REAL TIME - Provided are a system and a method for exposing an advertisement based on a keyword in real time. The system may include an inventory determining unit to determine an inventory for each target keyword using a search log based on a keyword of a user, and an advertisement registering unit to register an advertisement into an inventory corresponding to a target keyword selected by an advertiser. The system may expose an advertisement while precisely reflecting a subject of interest of the user, thereby improving an advertising effect. | 09-29-2011 |
| 20110231254 | METHOD AND SYSTEM FOR PROVIDING ADVERTISEMENTS, AND COMPUTER-READABLE RECORDING MEDIUM - The present invention relates to a method that enables an advertiser to show self-billing information when providing an advertising service, a system thereof, and a computer-readable recording medium. According to one aspect of the invention, provided is an advertising method which comprises: a step for providing the advertiser with a result of online advertising, a step for receiving from the advertiser, based on the result of online advertising, the self-billing information for the online advertisements that have been already published, and a step for processing the billing for the published advertisements based on the self-billing information. | 09-22-2011 |
| 20110219015 | SEARCHING METHOD USING EXTENDED KEYWORD POOL AND SYSTEM THEREOF - Provided are a search method using an extended keyword pool and a system for performing the method. The search system using the extended keyword pool may include a purchased keyword module to generate a purchased keyword set by searching for a keyword having a purchase history through a search advertisement, an additional keyword module to generate an additional keyword set by extracting a keyword from at least one source, a unified search keyword module to generate a unified search keyword set by searching for a keyword having a number of hits greater than a predetermined number for each keyword, among queries including the purchased keyword and the additional keyword, and a search module to provide an associated keyword or an extended keyword based on a search word, using the keywords included in the purchased keyword set, the additional keyword set, and the unified search keywo | 09-08-2011 |
| 20110218863 | METHOD AND SYSTEM FOR AUTOMATICALLY CHARGING ADVERTISEMENT FEES - A method and system for automatically recharging an advertising fee are provided. The method includes managing payment information related to the advertising fee, the payment information to suspend an advertisement exposure service based on a balance of the advertising fee for a first time period and to perform automatic recharging of the advertising fee for a second time period which is shorter than the first time period; automatically recharging the advertising fee by the second time period according to the payment information; and notifying a result of the automatic recharging. | 09-08-2011 |
| 20110173079 | BIDDING MANAGEMENT METHOD AND SYSTEM USING BIDDING ATTRIBUTE INFORMATION - Provided is a bid management method and system using bid attribute information. The bid management method may include receiving a bid request including bid attribute information of an advertisement listing, determining a display rank of the advertisement listing using the bid attribute information, and calculating a final bid amount of the advertisement listing based on the display rank of the advertisement listing. | 07-14-2011 |
| 20110166929 | SYSTEM AND METHOD FOR PROVIDING SEARCH RESULTS BASED ON SIMILARITY AMONG CONTENTS AND SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENTS - Provided are a system and method for providing a search result based on a similarity between contents and a system and method for providing an advertisement. The search result providing system may include: a content retrieval unit to retrieve a content corresponding to a user query; a similar content verification unit to verify a similar content based on at least one portion of the retrieved content; and a content provider to provide the retrieved content and the similar content in response to the user query. | 07-07-2011 |
| 20110131112 | METHOD OF PROVIDING CUSTOMIZED INFORMATION OF COMMODITY FOR ON-LINE SHOPPING MALL USERS - Disclosed is a method of providing customized product information. The method includes maintaining a basic index database for recording basic index data associated with a plurality of users for each product model, extracting the basic index data of the user corresponding to a predetermined classification standard from the basic index database, generating point information associated with each product model by calculating the extracted basic index data, and displaying each product model on a predetermined webpage according to the generated point information. | 06-02-2011 |
| 20100332318 | METHOD FOR EXPOSING AUTOMATIC SEARCH ADVERTISEMENT AND SYSTEM THEREOF - An automatic search advertisement presentation method, including: analyzing a keyword included in a title of an advertiser website, description of the advertiser website, content of the advertiser website, or condition entered by an advertiser; generating an impression keyword based on a result of the analysis; receiving a query from a user; comparing the query and the impression keyword; and presenting an advertisement corresponding to the impression keyword based on a result of the comparing. | 12-30-2010 |
| 20100306051 | SYSTEM AND METHOD FOR SELECTING SEARCH LISTING IN AN INTERNET SEARCH ENGINE AND ORDERING THE SEARCH LISTINGS - Provided is a keyword advertising system for extracting search listings in response to a search request. The system comprises a memory for storing a search information database; a bid control module selecting a predetermined number of search listings primarily according to the bid amount and an estimated advertising period; a ranking module generating an ordered search result list; and a computation control module computing the advertising period for the received bids. The ranking module orders the selected search listings in the search result list according to the selected search listings' respective bid amounts and the estimated advertising period and the computation control module estimating advertising costs uses the bid amount of the advertiser and average number of clicks information during a predetermined previous period. The computation control module further calculates the estimated advertising period using deposit from the advertiser and the estimated advertising costs. The search information database stores at least one bid received from advertisers, the at least one bid being associated with a cost per click advertising, the each bid being associated with a keyword, a bid amount and a search listing. | 12-02-2010 |
| 20100211454 | METHOD FOR PROPOSING ADVERTISEMENT KEYWORD AND SYSTEM THEREOF - Disclosed are a method and system for proposing an advertisement keyword. The method includes receiving an input of a keyword associated with a new advertiser, extracting a representative keyword from among advertisement keywords of an existing advertiser having an outcome of a prescribed reference value or more, comparing a keyword inputted in association with the new advertiser and the representative keyword of the existing advertiser, determining whether the new advertiser has the same business category as that of the existing advertiser based on the compared result, designating a predetermined keyword-set as a business category keyword based on the determined result, and proposing the advertisement keyword to the new advertiser based on a result obtained by analyzing the business category keyword. | 08-19-2010 |
| 20100131353 | METHOD FOR PROCESSING INVALID CLICK AND SYSTEM FOR EXECUTING THE METHOD - A method and system of processing an invalid click is provided. The method includes the steps of: verifying an invalid click Internet Protocol (IP) address of a user terminal generating the invalid click with respect to an advertisement; associating the invalid click IP address with the advertisement, and registering and maintaining the invalid click IP address in an invalid click list when the invalid click IP address is verified; and providing the user terminal of the invalid click IP address with a result page other than the advertisement with respect to an advertisement exposure request using the invalid click IP address. When a number of clicks is greater than or equal to a predetermined number of clicks with respect to the same advertisement using the same IP address over a predetermined time, the step of verifying verifies the same IP address as the invalid click IP address. | 05-27-2010 |
| 20100107262 | DIGITAL RIGHTS MANAGEMENT METHOD FOR CONTENTS BASED ON STREAMING SERVICE AND SYSTEM FOR EXECUTING THE METHOD - A digital rights management (DRM) method for a content based on a streaming service and a system for executing the method are provided. The DRM method includes the steps of: generating and maintaining content information about a content; and updating a number of plays of the content information when play information is received from a service page displaying the content, wherein the content and a cloned identical content are classified using different identifiers. | 04-29-2010 |
| 20100106594 | ADVERTISEMENT METHOD AND SYSTEM FOR DISPLAYING OPTIMUM TITLE AND DESCRIPTION BY ANALYZING CLICK STATISTICS - Provided is an advertising method and system for displaying optimal advertising content, the method including the steps of: maintaining an advertisement database that includes a plurality of advertising contents associated with a targeted site; randomly rolling and displaying the plurality of advertising contents associated with the targeted site by referring to the advertisement database, when displaying the targeted site as a search result; analyzing click statistics information associated with each of the randomly displayed advertising contents; and determining the optimal advertising content associated with the targeted site based on the analyzed click statistics information. | 04-29-2010 |
| 20100049607 | METHOD AND SYSTEM FOR IMPRESSING KNOWLEDGE ADVERTISING - A method and system for displaying a knowledge advertisement which can provide a knowledge document that is retrieved in response to a knowledge search request, and also can provide paid advertisement information of an advertiser, and thereby can create advertising effect using a knowledge search and also can prevent the abusive registration of poor advertising questions/answers is provided. Therefore, there may be provided a method and system for displaying a knowledge advertisement which can develop questions and answers corresponding to advertisement knowledge and generate a construction where a system operator can optimally inspect the questions and the answers, and thereby can prevent the abusive registration of advertising questions and answers. | 02-25-2010 |
