20130332245 | Multi-Merchant Loyalty System - A system and computer program product for differentiating reward programs that use the same identity holder. This differentiation allows different businesses to offer their own tailored rewards program while the consumer has the convenience of using a single identity holder. Moreover, the system and computer program product provide for integrating proximity and affinity into multi-business rewards programs. Finally, the system and computer program product provide for members of a consumer membership organization to receive rewards based on their membership, thus allowing the organization to receive financial incentives based on encouraging their members to shop at certain businesses. | 12-12-2013 |