| 20120036034 | CELL-ALLOCATION IN LOCATION-SELECTIVE INFORMATION PROVISION SYSTEMS - Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility. | 02-09-2012 |