20120245950 | SYSTEM AND METHOD FOR DETERMINING ASSET DIFFERENTIATION IN MEDICINE DEVELOPMENT - A computer implemented system and method of determining pharmaceutical asset market potential is disclosed. The system and method comprising: collecting asset information of a proposed pharmaceutical asset; determining a therapeutic category of the proposed pharmaceutical asset; determining an unmet need for proposed pharmaceutical asset by evaluating a plurality of Customer Value Statements (CVS) based on the therapeutic category. Also disclosed, the system and method computes a differentiation score based on the plurality of CVS and comparing a strength of the proposed pharmaceutical asset against existing competitor data in the therapeutic category and computes a Real/Win/Worth (RWW) score to determine the probability of success of the proposed pharmaceutical asset in the therapeutic category based, in part, on the differentiation score; and CVS. The disclosed system and method additionally generates an executive summary report of the proposed pharmaceutical asset market potential base, in part, on the RWW score. | 09-27-2012 |