| MARKETTOOLS, INC. Patent applications |
| Patent application number | Title | Published |
|---|
| 20090055245 | SURVEY FRAUD DETECTION SYSTEM AND METHOD - A method of filtering fraudulent responses from survey data including responses to survey questions received from survey takers and a response time for each response. For each question, any responses to the question having a response time less than a minimum time required to provide a thoughtful response are filtered from the survey data. Optionally, for each survey taker, a number of responses filtered from the survey data is determined. If this number exceeds a threshold, all responses provided by the survey taker are filtered from the survey data. The method may determine whether responses provided by each survey taker to attributes of a matrix question include a pattern. If a survey taker's responses include the pattern and were provided in less than the minimum time required to provide a thoughtful response to the matrix question, all responses provided by the survey taker are filtered from the survey data. | 02-26-2009 |
| 20080256191 | SESSION MANAGEMENT SYSTEM AND METHOD FOR USE WITH STATELESS MESSAGING SERVICES - The present system uses dynamic assignment of key codes to select options of response content in request messages prior to transmission from an application server to a communication device. Dynamic assignment of key codes to selection options can occur according to a list of key codes having a predefined order also known as a predefined key code series. A key code series could be ordered according to ergonomic considerations or other considerations such as according to an alphabetic or numeric ordering. Communication occurs between one or more server applications running on an application server and a particular communication device, such as a cell phone. Dynamic key code assignment addresses problems raised when one communication device is concurrently carrying on more than one session with one or more server applications since the communication device identifier, such as a phone number, will be the same for all sessions. | 10-16-2008 |
| 20080254815 | SESSION MANAGEMENT SYSTEM AND METHOD FOR USE WITH STATELESS MESSAGING SERVICES - The present system uses dynamic assignment of key codes to select options of response content in request messages prior to transmission from an application server to a communication device. Dynamic assignment of key codes to selection options can occur according to a list of key codes having a predefined order also known as a predefined key code series. A key code series could be ordered according to ergonomic considerations or other considerations such as according to an alphabetic or numeric ordering. Communication occurs between one or more server applications running on an application server and a particular communication device, such as a cell phone. Dynamic key code assignment addresses problems raised when one communication device is concurrently carrying on more than one session with one or more server applications since the communication device identifier, such as a phone number, will be the same for all sessions. | 10-16-2008 |
