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Mainstream Advertising , Inc.

Mainstream Advertising , Inc. Patent applications
Patent application numberTitlePublished
20090077071SYSTEM AND METHOD FOR RESPONDING TO A SEARCH REQUEST - Provided is a system and method for context based searching. A participating website may be provided with an interface which allows users to perform searches by indicating keywords to be searched. A search services provider performs a search based on the keywords as well as the context of the participating website. In a further development, the context of the participating website may be determined by deriving one or more context words from the text of the participating website. In a second aspect, a system and method are provided which allow a user to move results in a list of results provided in response to search request. These actions of the user are recorded and saved. The rankings of subsequent searches are based on these recorded actions.03-19-2009