| 20110161440 | SYSTEM AND METHOD FOR ENHANCING DIGITAL CONTENT - A computer program product being tangibly embodied in a computer-readable medium and including computer-executable code for enhancing an electronic document including a plurality of advertisements, the computer program product computer-executable code including: code for receiving a request corresponding to an identifier associated with a given advertisement responsively to a user's interaction with the electronic document; and code for launching a clientless chat application that corresponds to the advertisement responsively to the receiving, regardless of whether the electronic document allows chat-application code to be embedded therein. | 06-30-2011 |
