LEVI STRAUSS & CO. Patent applications |
Patent application number | Title | Published |
20140165265 | Shaped Fit Sizing System with Body Shaping - Jeans are fitted based on the concept of shape, not size. There are at least three shape categories for different levels of curviness. With shape category information, the consumer can more easily find and fit a pair of form-fitting jeans. These jeans can also include a body shaping panel on an inside surface of a material of the pants to help actively shape the body. The body shaping panel enhances the body's natural curves while de-emphasizing the body's flaws, so the consumer can feel confident and attractive in their jeans. | 06-19-2014 |
20140068836 | Body Shaping Fit System - A body shaping fit system for pants is based on the concept of actively shaping the body's silhouette. This fit system includes: a stretch coating formulation for fabric that provides stretch in all directions (e.g., four way stretch) in an engineered way to target specific parts of the body, shape contouring panels, cosmetic finishing techniques, and seaming and construction techniques for pants. In a specific implementation, a pair of jeans includes a shape contouring panel incorporated onto an inside of the jeans, the panel including a polyurethane based coating with holding power to enhance the body's natural curves while de-emphasizing the body's flaws. The fit system is also applicable to pants, shorts, capris, and other clothing where shaping and support is desirable in the waist, seat, hip, and thigh areas. | 03-13-2014 |
20130312273 | Shaped Fit Sizing System - A revolutionary, new sizing and fitting system for jeans is based on the concept of shape, not size. This sizing and fitting system is organized around some basic body shapes categories: e.g., slight curve (straighter figure, flatter fanny), demi curve (evenly proportioned hip and seat) and bold curve (smaller waist, larger seat). To use the system, the consumer finds their shape using a shape measuring tool. The shape measuring tool calculates a shape category based on a differential of two measurements in the seat area. With this shape category information, the consumer can easily locate a pair of form-fitting jeans. The sizing and fitting system is also applicable to pants, shorts, skirts, and other clothing where form fit is desirable in the seat and hip area. | 11-28-2013 |
20130019485 | Shape Measuring Tool - A measuring tool is used to measure the shape of a person's body. The tool has a belt and at least one measuring tape attached, which extends perpendicularly to the belt. The tool is held to the person's waist with the belt. While the person is standing, shape measurements are typically made at one or more points based on the measuring tape. This measuring tape extends a length sufficient to include the person's seat and hip, where the shape will be measured, but will generally not be as long as the person's leg or long enough to touch the ground. | 01-24-2013 |
20120084987 | Shaped Fit Sizing System - A revolutionary, new sizing and fitting system for jeans is based on the concept of shape, not size. This sizing and fitting system is organized around some basic body shapes categories: e.g., slight curve (straighter figure, flatter fanny), demi curve (evenly proportioned hip and seat) and bold curve (smaller waist, larger seat). To use the system, the consumer finds their shape using a shape measuring tool. The shape measuring tool calculates a shape category based on a differential of two measurements in the seat area. With this shape category information, the consumer can easily locate a pair of form-fitting jeans. The sizing and fitting system is also applicable to pants, shorts, skirts, and other clothing where form fit is desirable in the seat and hip area. | 04-12-2012 |