20130282454 | Virtual Environment with Targeted Advertising and Rewards - A computer system and computer-implemented method present a suite of challenging and entertaining mobile games, obstacles, or tasks (“challenges”) within a navigable virtual environment simulating a real world venue. Businesses may reach consumers in a targeted, non-invasive, and integrated way with promotions, coupons, merchandise, affinity points or other prizes presented within the virtual environment. Certain advertising and promotions may be sent to particular users based upon user preferences, past user activity, user location, and/or other factors. The rewards (such as points or prizes) offered may also be targeted and selected based upon user preferences, past user activity, user location, and/or other factors. The rewards may be redeemable and transferrable. The computer system may allow sponsors such as shopping mall owners and operators, retailers, non-profit organizations and other enterprises, or individuals, to customize their promotional offerings, advertising, and challenges based in part upon real time data about user behavior and preferences. | 10-24-2013 |