20150242891 | METHOD AND SYSTEM FOR MATCHING COMMERCIAL PRODUCTS TO USERS OF MOBILE APPLICATIONS - The present invention discloses a method for matching products sale promotions for users while using an application in a computer device. The method comprising the steps of: tracking user usage of application and/or usage of the computer device, including at least path of navigation, activities and context when using an application, aggregating and analyzing usage data of each user in relation to at least one application for identifying behavior pattern, user characteristics and user preferences, updating user profile based on identifying behavior pattern user characteristics and user preferences and matching product commercial in real-time to user while using the application, based on his updated profile and current usage of the application according to predefined triggering rules. | 08-27-2015 |