| 20110246293 | UPSELLING TO CUSTOMERS FOLLOWING INITIAL ONLINE PURCHASE - An upsell purchase flow in an e-commerce system is provided. After a customer has purchased a product from a vendor, an upsell opportunity is provided to the customer through an upsell pitch page. The upsell pitch page advertises an additional upsell product in order to maximize the purchase transaction with the customer. Responsive to the customer accepting the upsell opportunity, rather than adding the upsell product to an electronic shopping cart, a marketplace server that facilitates transactions between the customer and the vendor charges the customer for the upsell product at that time. Multiple upsell opportunities may be provided to the customer after the initial sale is completed. | 10-06-2011 |
