| KENSHOO LTD. Patent applications |
| Patent application number | Title | Published |
|---|
| 20120036009 | METHOD FOR EFFICIENTLY ALLOCATING AN ADVERTISING BUDGET BETWEEN WEB ADVERTISING ENTITIES - A method for allocation of an advertisement budget of an advertisement campaign between a plurality of advertisement entities. The method comprises receiving for each of the plurality of advertisement entities a corresponding optimal value of its target frontier function respective of an advertising cost; receiving at least a budget constraint for the advertisement budget; creating a global target frontier function that is a sum of each of the target frontier functions of each of the plurality of advertisement entities, each of the target frontier function is multiplied by a binary inclusion variable; and optimizing the global target frontier function to determine a marginal equilibrium to determine at least the advertising cost value for each of the advertisement entities, the sum of the advertising cost values determined for each of the plurality of advertisement entities meets the budget constraint. | 02-09-2012 |
| 20110208992 | Universal Resource Locator Watchdog - A watchdog system for identifying failures in uniform resource locators (URLs) respective of advertized content. The system comprises a database containing at least campaign information, the at least campaign information containing at least a URL to be monitored by the watchdog system, the URL directs to advertized content; and a server connected to the database and operative to monitor the at least URL for identification of a failure in the URL providing the advertized content, and performing a corrective action for correcting the URL based on definitions in the at least campaign information. | 08-25-2011 |
| 20110208738 | Method for Determining an Enhanced Value to Keywords Having Sparse Data - A method for associating sparse keywords with non-sparse keywords. The method comprises determining from metrics of a plurality of keywords a list of sparse keywords and non-sparse keywords; generating a similarity score for each sparse keyword with respect of each non-sparse keyword; associating a sparse keyword with a non-sparse keyword; and storing the association between the non-sparse keyword and the sparse keyword in a database. | 08-25-2011 |
| 20110153411 | METHOD AND SYSTEM FOR IDENTIFICATION OF AN ONLINE PURCHASE WITHOUT NOTIFICATION OF MAKING THE PURCHASE - A system and method for identification of an on-line purchase by tracking on-line advertisement interaction. The method comprises comparing between at least one cookie value generated by a tracking server and at least one cookie value provided by one or more web servers, wherein the comparison results in a list of matching cookies; matching between a plurality of on-line purchase transactions and a plurality of on-line advertisements that a user interacted with, wherein the matching is based, in part, on the list of matching cookies and click identifications; and generating, based on the matching results, a report including conventions of the user interaction with the plurality of on-line advertisements into one or more on-line purchases made by the user. | 06-23-2011 |
| 20110099186 | SYSTEM FOR FINDING WEBSITE INVITATION CUEING KEYWORDS AND FOR ATTRIBUTE-BASED GENERATION OF INVITATION-CUEING INSTRUCTIONS - A system for identifying keywords which may include a non-acquiescence information collector operative to collect information indicating, for each individual website from among a multiplicity of websites, at least one keyword which brought at least one user into contact with said individual website but did not result in a defined criterion for acquiescence of a user to at least one suggestion presented by said website; and a negative keyword definer operative to define at least one specific keyword which brought at least one user into contact with a specific website but did not result in a transaction between said user and said website, as a negative keyword for said specific website. Positive keyword extraction based on aggregation of visitor acquiescence information may be provided. Paradigm structuring may include template generation of invitations and/or attribute based generation of invitation cueing sets. | 04-28-2011 |
| 20080201324 | COMPUTER IMPLEMENTED SYSTEM AND METHOD FOR ENHANCING KEYWORD EXPANSION - A computerized system which implements a method for obtaining an improved set of relevant keywords from an initial set of relevant keywords and their associated relative ratings, utilizing the proven expertise and reliability of existing keyword expansion tools and the accumulated experience of search engines. The method comprises iterating over keyword seeds, search engines' results and keyword suggestion sources' results, merging lists of keywords and combining their scores by means of an optimization method and learned effectiveness of result sources. Keyword relevance scores may be effectively used to distribute a content provider's resources amongst keywords thereby to achieve inclusion and optimization in search engines' results. The system input is a set of one or more seed keywords and the system produces an expanded list of unique keywords, each keyword typically accompanied by a computed relevance score. | 08-21-2008 |
