| JUMPTAP, INC. Patent applications |
| Patent application number | Title | Published |
|---|
| 20110106614 | Mobile User Characteristics Influenced Search Results - Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities. | 05-05-2011 |
| 20110029387 | Carrier-Based Mobile Advertisement Syndication - Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication to appropriate or desirable mobile communication facilities. | 02-03-2011 |
| 20110029378 | User Profile-Based Presentation of Sponsored Mobile Content - A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, such as a user profile and a predefined hardware/software characteristic; (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone. | 02-03-2011 |
| 20110015994 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 01-20-2011 |
| 20110015993 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 01-20-2011 |
| 20100293051 | Mobile Advertisement Syndication - Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites, to appropriate or desirable mobile communication facilities. | 11-18-2010 |
| 20100287048 | Embedding Sponsored Content In Mobile Applications - In embodiments, the present invention provides a method and system for distribution of advertising of sponsored content within an application of a mobile communication facility, wherein selection of the sponsored content is based at least on one or more predefined hardware or software characteristics of the mobile communication facility. | 11-11-2010 |
| 20100217663 | Mobile Content Cross-Inventory Yield Optimization - A method for selecting among a plurality of advertising content from a first and second mobile content inventory for presentation of the advertising content on a mobile communication facility includes (a) receiving at a server a request for an advertisement associated with a user-action initiated at the mobile communication facility operated by a user; (b) searching the first and second mobile content inventory for a first and second advertisement, respectively, that corresponds to the request for an advertisement; (c) determining that the first advertisement is more relevant for presentation to the mobile communication facility than the second advertisement, wherein the determination is based at least on a respective yield optimization of the first and second advertisements; (d) determining that the yield associated with the first advertisement is greater than the yield associated with the second advertisement; (e) and transmitting the first advertisement instead of the second advertisement. | 08-26-2010 |
| 20100198681 | Dynamic bidding and expected value - A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility. | 08-05-2010 |
| 20100121705 | Presentation of Sponsored Content Based on Device Characteristics - Targeted distribution of an advertisement of a first or second sponsor to a plurality of mobile communication facilities may be based on display capabilities thereof and other relevancy determinations. Priority to the delivery of the advertisement of one sponsor over the delivery of the advertisement of another sponsor may be based upon a determination that a yield derived from the financial consideration of the one sponsor is greater than that of the another sponsor. | 05-13-2010 |
