20090070693 | Technique for individualizing content - Techniques which permit content developers with no programming skills to develop multi-versioned individualized content. The techniques include GUIs which permit the content developers to insert tags into the content without knowledge of tag syntax or of the syntax of rules for specifying conditional insertion. There are two GUIs, one for tags which specify positions at which personal information of a recipient is to be inserted into the content, and one for inserting tags for content that is specific to a particular version of the content. Once the GUI for the version tags specifies a version, ordinary editing operations on the content result in the production of the version tags. The GUIS further permit the content developer to specify generation of displays which show content which is shared by all of the versions, a particular version of the content, and a particular recipient's version. | 03-12-2009 |