| 20110191152 | ASSIGNING A MOBILE-REDEEMABLE PERSONAL IDENTIFICATION NUMBER TO A CONSUMER AS A MOBILE REWARD OR FOLLOWING A PURCHASE OF A PROMOTIONAL ITEM - An unique personal identification number (PIN) is issued when a promotional product is purchased. The consumer receives a receipt with information on how to redeem the PIN with a mobile communication device and qualify for a reward. An MSP (mobile service provider) is able to track the consumer's redemption actions to the consumer's mobile telephone number when the consumer redeems the PIN. In another example, the consumer is able to redeem a generic coupon at a point of sale (POS), redeem a PIN by electronically scanning a mobile phone at the POS, and then use the PIN to obtain rewards. A method, system and software product for issuing and redeeming PINs are described. | 08-04-2011 |