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Hitwise Pty, Ltd

Hitwise Pty, Ltd Patent applications
Patent application numberTitlePublished
20110276687PROCESS FOR ASSOCIATING DATA REQUESTS WITH SITE VISITS - A process is disclosed for associating particular data requests from a user's computing device with particular site visits. The process includes determining whether the data requests are “forced content” requests, such as requests for advertisements. Such forced content requests, even if directed to a different domain from that of a site being visited, preferably are not treated as the end of the site visit or the start of a new site visit. The process may also consider other information regarding the data requests, such as whether they are requests for images, and whether they are directed to hosts associated with an open site visit.11-10-2011
20110255688METHOD AND SYSTEM FOR MONITORING ONLINE COMPUTER NETWORK BEHAVIOR AND CREATING ONLINE BEHAVIOR PROFILES - A method and system for monitoring users on one or more computer networks, disassociating personally identifiable information from the collected data, and storing it in a database so that the privacy of the users is protected. In one embodiment, the system generates an anonymized identifier and associates that anonymized identifier with collected network data. An embodiment of the system may further anonymize data such as resource location identifiers, by identifying and removing personal information.10-20-2011
20090265461METHOD AND SYSTEM FOR CHARACTERIZATION OF ONLINE BEHAVIOR - Data about computer network traffic is collected as user website visit recording sessions. The data captured is analyzed and organized with sufficient level of detail or granularity to determine a single request from a server. Each data request is analyzed to determine if it comes from a server with which an ongoing end user interaction or open site visit is occurring. If not, a new site visit is created as a general proposition. If the data request is part of an open site visit, then the time is compared to the time of the last interaction and if the interval is sufficiently small, the data request is treated as a continuation of the visit. If the interval is large, a new site visit is created.10-22-2009

Patent applications by Hitwise Pty, Ltd