20100057548 | TARGETED CUSTOMER OFFERS BASED ON PREDICTIVE ANALYTICS - Embodiments are directed towards enabling product and/or service providers to maximize sales of products, services, and content to their existing customers. In one embodiment, a process, apparatus, and system are directed towards optimizing a selection of offers for any customer touch-point to ensure the provider delivers the best offer to the right customer at the most appropriate time. Offers are optimized not only according to a customer's interests and preferences but also according to revenue and profitability potential using predictive analytics. | 03-04-2010 |