20140200954 | RESEARCH AND DEVELOPMENT AND MARKET VIABILITY ANALYSIS FRAMEWORK FOR DRUGS, BIOLOGICS AND MEDICAL DEVICES - A drug, biologic or medical device evaluation software tool for determining optimized research, development and commercialization pathways. The method comprises a) providing comparative clinical trial, value proposition and marketplace success predictors as metrics from a selected range of therapeutically relevant marketplace competitors anticipated at the time of the launch of the new product to a computer device b) assigning comparative benefit and risk scores to the product in research and development relative to these competitors c) incorporating specific feedback from physicians, health plans, healthcare service providers and payers to validate these scores d) offering scenario planning on multiple research, development and marketing options based on theoretical benefit and risk alternative scoring, and refined through various metric weighting and apportioning functions within the tool. | 07-17-2014 |