20100235257 | Multimedia gift registry system - Electronic purchasing is facilitated by enabling an initiator to upload a multimedia file created by the initiator, along with a personal text message. The multimedia file enables enhanced personalization of communication between the initiator and the responder. The initiator schedules sending of notice of the uploaded multimedia file to a responder, with either a gift for the responder or a wish list of items so that the responder can pick a gift for the initiator. A purchase order for the gift is provided to a merchant, the purchase order being from either the initiator or the responder. | 09-16-2010 |