| 20090164452 | APPARATUS AND MEHTOD FOR PERSONALIZATION ENGINE - An apparatus and a method for a personalization engine for providing a user preference matching score for a media content item. Any of a plurality of media processing applications can submit a request including identification of the media content item and associated meta-data, and receive in response the user preference matching score. The requesting application can take actions responsive to the received user preference matching score. The user preference matching score is derived from information, collected by the personalization engine from a plurality of sources, including data pertaining to a plurality of pre-define fields that reflect the user's expressed preferences and the user's previous usage of other media content items. In deriving the user preference matching score, different weighting factors can be assigned to data in each of the pre-defined fields based on, for example, the source of the data and weighting factors specified by the requesting application. | 06-25-2009 |
