| 20100125507 | Method and system for presenting sponsored content - Content items of a mixed content pool, which includes sponsored and unsponsored content items, are identified as being relevant to a target content item that has been presented to or supplied by a user, and then the relevant content items are ranked. The ranking evaluates the bid amount, if any, of the relevant content items, and weights user acceptance of the relevant content items more heavily than any bid amount. A related content item determined from the ranking is then presented to the user. | 05-20-2010 |