| COMSCORE, INC. Patent applications |
| Patent application number | Title | Published |
|---|
| 20120047203 | DETECTING VISIBLE DISPLAY OF CONTENT - A displayable object is accessed and one or more portions of the accessed displayable object are selected. A screenshot of a client system display is accessed and a determination is made that the accessed screenshot includes the one or more selected portions of the displayable object. In response to determining that the accessed screenshot includes the one or more selected portions, display information about the displayable object is determined. The determined display information is sent to a server system | 02-23-2012 |
| 20110270971 | SYSTEMS FOR AND METHODS OF USER DEMOGRAPHIC REPORTING USABLE FOR IDENTIFYING USERS AND COLLECTING USAGE DATA - Several ways of identifying users and collecting demographic information and market information are disclosed, including branding a browser with a unique identification in each user request, identifying a user by his key strokes or mouse clicks, gathering demographic information using multiple data sets and by monitoring network traffic. Additionally, user requested content is distinguished from other, non-user content, and the performance of a server can be monitor and analyzed from a client a client perspective. Further, an Internet user's Internet data is routed to a known domain on the Internet, from which it is routed on to the intended recipient. The domain includes proxy servers which proxy the user's data requests to the domain, and database servers, which filter and build a database of the user's Internet usage. Particular data concerning certain behaviors of interest, such as purchasing data, is filtered into the database, and can form the basis for numerous market measures. | 11-03-2011 |
| 20110246641 | MEASUREMENTS BASED ON PANEL AND CENSUS DATA - A first set of usage data for a first set of resources on a network and a second set of usage data for a second set of resources on a network are accessed. The first set of resources were accessed by a first group of client systems and the first set of usage data is determined based on information received from the first group of client systems sent as a result of beacon instructions included with the first set of resources. The second set of usage data is determined based on information received from monitoring applications installed on a second group of client systems that accessed the second set of resources. Users of the second group of client systems are a sample of a larger group of users that use resources on the network. Initial usage measurement data for a third set of resources on the network is determined based on the first set of usage data. The third set includes one or more common resources that are included in the first set of resources and the second set of resources. One or more adjustment factors are determined based on the second set of usage data and applied to the initial usage measurement data to generate adjusted usage measurement data. One or more reports are generated based on the adjusted usage measurement data. | 10-06-2011 |
| 20110137721 | MEASURING ADVERTISING EFFECTIVENESS WITHOUT CONTROL GROUP - Measurement data is accessed. The measurement data is associated with a group of users that have been exposed to at least one advertising creative that is part of an advertising campaign. The measurement data reflects one or more consumer responses and one or more non-zero exposure levels. The non-zero exposure levels correspond to non-zero amounts of exposures to at least one advertising creative that is part of the advertising campaign. A model that relates consumer response measures to one or more exposure levels is generated based on the accessed measurement data. Based on the generated model, a consumer response measure for a zero exposure level is determined. The zero exposure level corresponds to a zero amount of exposures to at least one advertising creative that is part of the advertising campaign. An advertising effectiveness metric is determined based on the consumer response measure for the zero exposure level and the accessed measurement data. | 06-09-2011 |
| 20110093589 | DETERMINING USAGE OF COMPUTING DEVICES THAT STORE STATE INFORMATION ON HOST COMPUTER SYSTEMS - A state storage application can be configured to retrieve, from a computing device coupled to a host computing system, state information for the computing device, with the state information reflecting a current or past state of the computing device. The state storage application can be further configured to store the retrieved state information in a storage medium. A monitoring application can be configured to access the stored state information, and send at least a portion of the accessed state information to one or more servers. | 04-21-2011 |
| 20110087780 | DETERMINING CLIENT SYSTEM ATTRIBUTES - In general, webpage or other resource accesses by client systems may be recorded, and those accesses may be analyzed to develop audience measurement reports. At times, it may be desirable to segment those reports according to classes of client systems (e.g., work vs. home client systems). A given client system can be classed into one of the reporting classes based on one or more classes of network service providers that provide the client with access to a network. The recorded resource accesses and classes of the client systems can then be used to generate audience measurement reports that are segmented according to one or more of the client system classes. | 04-14-2011 |
| 20110004682 | DETERMINING PROJECTION WEIGHTS BASED ON A CENSUS DATA - Projection weights may be configured to project usage of a first set of resources by users of a first group of clients systems to usage of the first set of resources by users in a larger group of users. Users of the first group of client systems may be a sample of a larger group of users that access resources on the network using client systems. The projection weights may be determined based on a first set of usage data and a second set of usage data. The first set of usage data may be determined based on information received from monitoring applications installed on a first group of client systems. The second set of usage data may be determined based on information received from a second group of client systems sent as a result of beacon instructions included with a second set of resources accessed by the second group of client systems. | 01-06-2011 |
| 20100251270 | Selective Mobile Metering - A first list includes a first set of destination names. The first set of destination names including destination names involved in network communications engaged in by a device. A monitoring application is configured to access a second list that includes a second set of destination names, use the first list and the second list to access network communications, engaged in by the device, that involve the first set of destination names and the second set of destination names, collect information regarding the accessed network communications, and send the collected information to a server | 09-30-2010 |
