| 20080288303 | Method for Detecting and Preventing Fraudulent Internet Advertising Activity - A method for preventing fraud in Internet-based advertising. The first step of this method is providing behavior-tracking software on a user computer. That software tracks and analyzes the user's activity across multiple content providers. Next, the system displays content, including advertising, based on preferences inferred from previous activity. Finally, the system identifies behavior patterns consistent with fraudulent activity. | 11-20-2008 |
