20140149221 | SYSTEM AND METHOD FOR BILLBOARD CONTROL - A method for scheduling content for a digital billboard, including: receiving an advertisement schedule from a first user account, the schedule comprising advertisement media; identifying a billboard identifier associated with the user account, the billboard identifier associated with the billboard; controlling the billboard to display the advertisement media according to the advertisement schedule; and in response to receipt of an application request for the billboard from a user device, the application request identifying an application associated with the user account, interrupting advertisement media display and directing control of the billboard to the application. | 05-29-2014 |