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CBS Intractive, Inc.

CBS Intractive, Inc. Patent applications
Patent application numberTitlePublished
20100223122SYSTEM, METHOD, AND STORAGE MEDIUM FOR PROVIDING VARIABLE CONSUMER-ORIENTED INFORMATION IN A RETAIL ENVIRONMENT - An exemplary embodiment of the invention relates to a method, system, and storage medium for providing variable consumer information at a retail display location. The system comprises a host system further including a server; a commercial display services application including a user interface executing on the server; and a data storage device coupled to the server. The data storage device stores databases of diverse media formats including: a linked advertisement database operably configured to store audio-video advertising content and audio-video advertisement records; a static advertisement database operably configured to store static advertising content and static advertisement records; an audio clip database operably configured to store audio clip content and audio clip records; and a file database storing registration information; and a link to at least one retail entity. The host system provides advertisement programming services including customer registration; programming content selection selected from at least one of the linked advertisement database, the static advertisement database, and the audio clip database; programming content formatting; and assembly of the content resulting in an advertising program loop. The invention also comprises a method and storage medium.09-02-2010