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CASCARD OY

CASCARD OY Patent applications
Patent application numberTitlePublished
20110145075TARGETED CONSUMER ADVERTISING - Implementation of micropayments regarding targeted consumer advertising is disclosed. Fees for consumers for receiving targeted consumer advertisements of targeted consumer advertising are recorded. Consumer-specific micropayment orders are issued, each consumer-specific micropayment order fixing a sum on the basis of the consumer's recorded fees. A commission invoice for the targeted consumer advertising is issued to an advertiser. A consumer fee invoice fixing a sum total of the consumer-specific micropayment orders is issued to the advertiser.06-16-2011
20110145069Targeted Consumer Advertising - Targeted advertising is disclosed. Advertiser-set targeted consumer advertising is saved with interest, location, and time as selection parameters for the targeted consumer. Immediate consumer-triggered interest information is received from a client apparatus of a consumer, and location information determining the present location of the client apparatus is also received. The immediate consumer-triggered interest information indicates immediate interest of the consumer in some good and/or service and/or brand and resulting from consumer interaction with a user interface of the client apparatus. It is searched, in response to receiving the immediate consumer triggered interest information, for such advertiser-set targeted consumer advertising whose interest selection parameter matches the interest information, whose location selection parameter matches the location information, and whose time selection parameter matches the present time. The found instant targeted consumer advertising is transmitted to the client apparatus.06-16-2011