20140164056 | Biosensitive response evaluation for design and research - Biosensitive response evaluation improves both design and marketing research by combining eye tracking information with time-coded biosensor information to determine the relative brain state of various market research respondents at the precise moment they are exposed to a stimulus. Areas of interest (AOI) are demarcated on detected objects. Relative physiological effects associated with each demarcated AOI are identified as part of biosensor response data and may be directly statistically correlated with a subsequent action. | 06-12-2014 |