| 20110173061 | SYSTEM FOR MOBILE REWARDS - In an example embodiment, there is a system for mobile reward redemption. The system may receive a selection of a cash equivalent rewards on a mobile device. The system may further transmit a request message from the mobile device to a reward fulfillment server, wherein the request message comprises the selection of the cash equivalent reward. Additionally, the system may receive a message on the mobile device from the reward fulfillment server comprising a link to a barcode image. The barcode image may represent the cash equivalent reward. The barcode image may be retrieved and the barcode image may be presented to a merchant scanning system to redeem the cash equivalent reward. | 07-14-2011 |