20140074608 | RAPID IDENTIFICATION OF SEARCH TERMS THAT SURGE IN RESPONSE TO CURRENT EVENTS - A method has steps of receiving a feed containing words relating to current event; identifying selected ones of the words as being in a category of words relating to the current event; matching the selected ones of the words to an advertising buyer based on a predetermined ad terms for the advertising buyer; and acquiring, in response to the matching, an ad word for the advertising buyer based on the predetermined ad terms for the advertising buyer. | 03-13-2014 |