| 20100318433 | System and Method For Attracting Motivated Bidders To On-Line Auction Site - A system for diverting motivated bidders from a publisher's webpage to an on-line auction site comprises an auction website server hosting an on-line auction and having an xml file with which a potential bidder's web browser can communicate via a banner ad displayed at a publisher's website to request a list of authorized domains having access rights to communicate with the on-line auction server. Means are provided for permitting the potential bidder's web browser to open a channel of communication to the auction website's webpage in http or https format to obtain a listing from the on-line auction website of at least one auction at the on-line auction website that is ending soon and which meets search criteria specific to the publisher's webpage as previously selected by one or both of the on-line website and the publisher. The listing is in http or https format and is displayed as real-time content within the banner ad. | 12-16-2010 |
