BEIJING GRIDSUM TECHNOLOGY CO., LTD. Patent applications |
Patent application number | Title | Published |
20150302466 | DATA DETERMINATION METHOD AND DEVICE FOR A THERMODYNAMIC CHART - The present disclosure discloses a method and a device for determining data in a thermodynamic chart. The method for determining data in a thermodynamic chart comprises: acquiring the thermodynamic chart of a webpage; acquiring a coordinate clicked by a user on the webpage and the data of an event, wherein the event is triggered by the click, and the data of the event is data corresponding to the event; and determining the data of the event corresponding to the coordinate in the thermodynamic chart. In the present disclosure, the data of an event corresponding to a point on the thermodynamic chart can be determined as each coordinate clicked by a user and the data of an event trigged by the click are acquired after the thermodynamic chart of a webpage is acquired, thus, the accuracy of a webpage data analysis is improved. | 10-22-2015 |
20150046249 | METHOD AND SYSTEM FOR MEASURING WEB ADVERTISING EFFECT BASED ON MULTIPLE-CONTACT ATTRIBUTION MODEL - The disclosure discloses a method and a system for measuring a web advertising effect based on a multiple-contact attribution model. The method comprises: collecting user access information and purchase transformation information of a website, and uploading the user access information and purchase transformation information to a server side; cleaning data for the user access information and the purchase transformation information on a server side; calculating contact contribution value data and importing the contribution value serving as fundamental metrics and contact information serving as dimensionalities into OLAP database, and aggregating data. The method and the system can help an advertiser to understand actual web advertising effect from a number of perspectives to accurately measure underestimated or overestimated channel value in conventional methods, thereby providing the most accurate data support for optimizing web advertising and improving rate of return on investment. | 02-12-2015 |