| 20110010308 | MANAGING DEMOGRAPHIC-BASED CUSTOMER RATINGS - Embodiments are directed to implementing demographic-based user ratings and to aggregating and displaying anonymous user comments. A computer system receives user demographics from multiple different resource users. The computer system receives resource ratings from the resource users, where the resource ratings indicate a level of satisfaction with the resource. The computer system receives a request from a requesting user for a rating of the resource, where the request includes various demographics of the requesting user. The computer system also determines which of the resource users has demographics that optimally match the demographics of the requesting user and present the rating from the resource user determined to optimally match the demographics of the requesting user. | 01-13-2011 |