20140074574 | ADAPTIVE RESPONSE TO USER TRANSACTIONS - Embodiments of the invention are directed to systems, methods and computer program products for adaptively responding to a user transaction. An exemplary apparatus is configured to: receive information associated with an offer, the offer enabling a user to receive a discount or rebate on a qualifying transaction; receive authorization information associated with a transaction, the offer not activated by the user prior to the transaction; and transmit a message to the user advising the user to activate the offer within a predetermined period, wherein the transaction is cleared upon expiration of the predetermined period. | 03-13-2014 |