| 20100050064 | SYSTEM AND METHOD FOR SELECTING A MULTIMEDIA PRESENTATION TO ACCOMPANY TEXT - Disclosed herein are systems, methods, and computer readable-media for selecting a multimedia presentation to accompany text. The method for selecting a multimedia presentation to accompany text comprises analyzing a body of text, selecting a multimedia presentation based on the body of text, and playing the selected multimedia presentation at an appropriate time simultaneous with presenting portions of the body of text. In one embodiment, the audio track comprises music, sound effects, silence, one or more ambient effect (such as dimming lights), and any combination thereof. In another embodiment, the audio track is based on content of the text, language, an associated still illustration or video clip, meta-data or a user profile. In yet another embodiment, an appropriate volume is determined for playing the selected audio track and that volume is used to adjust how loudly the selected audio track is played. Multiple multimedia presentations can be played back collaboratively and simultaneously. | 02-25-2010 |
| 20100042387 | SYSTEM AND METHOD FOR USER BEHAVIOR MODELING - Disclosed herein are systems, methods, and computer readable-media for contextual adaptive advertising. The method for contextual adaptive advertising comprises tracking user behavior across multiple modalities or devices, storing one or more representations of user behavior in a log as descriptors, normalizing the descriptors, merging the normalized descriptors into a unified click or interactive stream, and generating a behavioral model by analyzing the click or interactive stream. | 02-18-2010 |
