| APPATURE, INC. Patent applications |
| Patent application number | Title | Published |
|---|
| 20120232957 | DYNAMIC MARKETING SYSTEM AND METHOD - Provided herein are systems and methods for providing access to marketing data via a reduced-complexity marketer GUI for dynamically defining market segments for use in marketing campaigns. | 09-13-2012 |
| 20120226916 | PROTECTED HEALTH CARE DATA MARKETING SYSTEM AND METHOD - Personally-identifying, protected health information (“PHI”) is stored in encrypted form in protected data records, and hash values derived from the PHI are stored in associated search records. A healthcare marketer may identify market segments of individuals by querying the search records using hashed query predicates, identifying protected data records based on the search record results, and providing anonymized data-record results to the healthcare marketer. Once a market segment has been anonymously identified, the marketer may cause personalized marketing messages to be generated for individuals in the market-segment without the marketer having been exposed to PHI associated with those individuals. | 09-06-2012 |
| 20110238488 | HEALTHCARE MARKETING DATA OPTIMIZATION SYSTEM AND METHOD - Healthcare marketing data may be cleaned and normalized according to data validity and/or data canonicity rules prior to being merged into a healthcare marketing database. The merging process may include a fuzzy de-duplication operation utilizing a configurable field scoring table for automatically identifying matching and non-matching records. Potential duplicates that cannot be automatically resolved may be provided to an operator to provide merge or no-merge instructions. | 09-29-2011 |
| 20110231410 | MARKETING SURVEY IMPORT SYSTEMS AND METHODS - Tabular survey data may be automatically imported into a marketing database, including determining a multi-factor score for each column of data. The multi-factor score rates a relative likelihood that a given column represents survey question and/or survey response data, as opposed to respondent-identifying data. | 09-22-2011 |
| 20100185496 | DYNAMIC MARKETING SYSTEM AND METHOD - Provided herein are systems and methods for providing access to marketing data via a reduced-complexity marketer GUI for dynamically defining market segments for use in marketing campaigns. | 07-22-2010 |
