| APPATURE, INC. Patent applications |
| Patent application number | Title | Published |
|---|
| 20110238488 | HEALTHCARE MARKETING DATA OPTIMIZATION SYSTEM AND METHOD - Healthcare marketing data may be cleaned and normalized according to data validity and/or data canonicity rules prior to being merged into a healthcare marketing database. The merging process may include a fuzzy de-duplication operation utilizing a configurable field scoring table for automatically identifying matching and non-matching records. Potential duplicates that cannot be automatically resolved may be provided to an operator to provide merge or no-merge instructions. | 09-29-2011 |
| 20110231410 | MARKETING SURVEY IMPORT SYSTEMS AND METHODS - Tabular survey data may be automatically imported into a marketing database, including determining a multi-factor score for each column of data. The multi-factor score rates a relative likelihood that a given column represents survey question and/or survey response data, as opposed to respondent-identifying data. | 09-22-2011 |
| 20100185496 | DYNAMIC MARKETING SYSTEM AND METHOD - Provided herein are systems and methods for providing access to marketing data via a reduced-complexity marketer GUI for dynamically defining market segments for use in marketing campaigns. | 07-22-2010 |
