AFFECTIVA, INC. Patent applications |
Patent application number | Title | Published |
20160081607 | SPORADIC COLLECTION WITH MOBILE AFFECT DATA - An individual can exhibit one or more mental states when reacting to a stimulus. A camera or other monitoring device can be used to collect, on an intermittent basis, mental state data including facial data. The mental state data can be interpolated between the intermittent collecting. The facial data can be obtained from a series of images of the individual where the images are captured intermittently. A second face can be identified, and the first face and the second face can be tracked. | 03-24-2016 |
20160078279 | IMAGE ANALYSIS USING A SEMICONDUCTOR PROCESSOR FOR FACIAL EVALUATION - Image analysis for facial evaluation is performed using logic encoded in a semiconductor processor. The semiconductor chip analyzes video images that are captured using one or more cameras and evaluates the videos to identify one or more persons in the videos. When a person is identified, the semiconductor chip locates the face of the evaluated person in the video. Facial regions of interest are extracted and differences in the regions of interest in the face are identified. The semiconductor chip uses classifiers to map facial regions for emotional response content and evaluate the emotional response content to produce an emotion score. The classifiers provide gender, age, or ethnicity with an associated probability. Localization logic within the chip is used to localize a second face when one is evaluated in the video. The one or more faces are tracked, and identifiers for the faces are provided. | 03-17-2016 |
20140201207 | MENTAL STATE DATA TAGGING FOR DATA COLLECTED FROM MULTIPLE SOURCES - Mental state data useful for determining mental state information on an individual, such as video of an individual's face, is captured. Additional data that is helpful in determining the mental state information, such as contextual information, is also determined. The data and additional data allows interpretation of individual mental state information. The additional data is tagged to the mental state data and at least some of the mental state data, along with the tagged data, can be sent to a web service where it is used to produce further mental state information. | 07-17-2014 |
20140200463 | MENTAL STATE WELL BEING MONITORING - The mental state of an individual is obtained to determine their well-being status. The mental state is derived from an analysis of facial information and physiological information of an individual. The well-being status of other individuals is correlated to the well-being status of the first individual. The well-being status of the individual or group of individuals is rendered for display. The well-being status of an individual is used to provide feedback and to recommend activities for the individual. | 07-17-2014 |
20140200417 | MENTAL STATE ANALYSIS USING BLINK RATE - Mental state analysis is performed by obtaining video of an individual as the individual interacts with a computer, either by performing various operations or by consuming a media presentation. The video is analyzed to determine eye-blink information on the individual, such as eye-blink rate or eye-blink duration. A mental state of the individual is then inferred based on the eye blink information. The blink-rate information and associated mental states can be used to modify an advertisement, a media presentation, or a digital game. | 07-17-2014 |
20140200416 | MENTAL STATE ANALYSIS USING HEART RATE COLLECTION BASED ON VIDEO IMAGERY - Video of one or more people is obtained and analyzed. Heart rate information is determined from the video and the heart rate information is used in mental state analysis. The heart rate information and resulting mental state analysis are correlated to stimuli, such as digital media which is consumed or with which a person interacts. The heart rate information is used to infer mental states. The mental state analysis, based on the heart rate information, can be used to optimize digital media or modify a digital game. | 07-17-2014 |
20140112540 | COLLECTION OF AFFECT DATA FROM MULTIPLE MOBILE DEVICES - A user interacts with various pieces of technology to perform numerous tasks and activities. Reactions can be observed and mental states inferred from these performances. Multiple devices, including mobile devices, can observe and record or transmit a user's mental state data. The mental state data collected from the multiple devices can be used to analyze the mental states of the user. The mental state data can be in the form of facial expressions, electrodermal activity, movements, or other detectable manifestations. Multiple cameras on the multiple devices can be usefully employed to collect facial data. An output can be rendered based on an analysis of the mental state data. | 04-24-2014 |
20140081090 | PROVISION OF ATYPICAL BRAIN ACTIVITY ALERTS - Computer-implemented techniques are disclosed for analyzing physiology data captured by biosensors and for providing alerts based on the biosensor data. The biosensor data is captured non-invasively and is analyzed to identify atypical brain activity that can result from illness, injury, disease, and seizures. The biosensor data can include electrodermal activity, skin temperature, and accelerometer data. The data is sent to a web service for analysis, and to determine whether an alert should be generated. The alerts, based on the biosensor data captured from the individual, are received from the web service. An output related to physiology is rendered based on an alert being received from the web service. | 03-20-2014 |
20140058828 | OPTIMIZING MEDIA BASED ON MENTAL STATE ANALYSIS - Mental state data is collected from a group of people as they view a media presentation, such as an advertisement, a television show, or a movie. The mental state data is analyzed to produce mental state information, such as inferred mental states, facial expressions, or valence. The mental state information is used to automatically optimize the previously viewed media presentation. The optimization may change various aspects of the media presentation including the length of different portions of the media presentation, the overall length of the media presentation, character selection, music selection, advertisement placement, and brand reveal time. | 02-27-2014 |
20140051047 | SPORADIC COLLECTION OF MOBILE AFFECT DATA - A user may react to an interaction by exhibiting a mental state. A camera or other monitoring device can be used to capture one or more manifestations of the user's mental state, such as facial expressions, electrodermal activity, or movements. However, there may be conditions where the monitoring device is not able to detect the manifestation continually. Thus, various capabilities and implementations are described where the mental state data is collected on an intermittent basis, analyzed, and an output rendered based on the analysis of the mental state data. | 02-20-2014 |
20140016860 | FACIAL ANALYSIS TO DETECT ASYMMETRIC EXPRESSIONS - A system and method for facial analysis to detect asymmetric expressions is disclosed. A series of facial images is collected, and an image from the series of images is evaluated with a classifier. The image is then flipped to create a flipped image. Then, the flipped image is evaluated with the classifier. The results of the evaluation of original image and the flipped image are compared. Asymmetric features such as a wink, a raised eyebrow, a smirk, or a wince are identified. These asymmetric features are associated with mental states such as skepticism, contempt, condescension, repugnance, disgust, disbelief, cynicism, pessimism, doubt, suspicion, and distrust. | 01-16-2014 |
20130262182 | PREDICTING PURCHASE INTENT BASED ON AFFECT - Analysis of mental states is provided to evaluate purchase intent. Purchase intent may be determined based on viewing and sampling various products. Data is captured for viewers of a product where the data includes facial information, physiological data, and the like. Facial and physiological information may be gathered for a group of viewers. In some embodiments, demographics information is collected and used as a criterion for evaluating product or service purchase intent. In some embodiments, data captured from an individual viewer or group of viewers is used to optimize product purchase intent. | 10-03-2013 |
20130245396 | MENTAL STATE ANALYSIS USING WEARABLE-CAMERA DEVICES - Mental state analysis may be performed using a wearable-camera device. Embodiments provide a glasses mounted camera or an ear-mounted device comprising a camera to collect mental state data of an individual being viewed. Information about the mental states of the individual being viewed can be fed back to the individual wearing the wearable-camera device via visual, verbal, or tonal indicators. Various emotional indicators can be provided to the wearer of the device. Analysis of the mental state data of the person being observed can be performed on the wearable-camera device, on a mobile platform, on a server, or a combination thereof. Shared and aggregated mental state information may be shared via social networking. A geographical representation of the mental state information may be rendered. | 09-19-2013 |
20130238394 | SALES PROJECTIONS BASED ON MENTAL STATES - Analysis of mental states is performed in order to project sales. Projections may be based on effectiveness of an advertisement, a product, or a service. Effectiveness may be based on various objectives including entertainment, education, awareness, persuasion, startling, and drive to action. Data, including facial information and physiological information, is captured for an individual viewer or group of viewers. In some embodiments, demographics information is also collected and used as a criterion for rendering the mental states of the viewers in a graphical format. In some embodiments, data captured from an individual viewer or group of viewers is used to optimize sales projections. | 09-12-2013 |
20130218663 | AFFECT BASED POLITICAL ADVERTISEMENT ANALYSIS - Analysis of the mental states of voters is provided to gauge the effectiveness of political messages. Political advertisements are evaluated as they impact various groups of people. Data is captured for an individual voter or group of voters where the data includes facial information and physiological information. Demographics information can be collected and used as a criterion for rendering the mental states of the voters in a graphical format and is synchronized to the political advertisement. Based on mental state data political advertisements can be optimized and targeted based on political affiliation or political leaning. | 08-22-2013 |
20130189661 | SCORING HUMOR REACTIONS TO DIGITAL MEDIA - As an individual or a group of individuals view various types of humor, a webcam, using video capture, collects mental state data from the individual or individuals. The webcam data is analyzed to determine physiological data, facial data, and actigraphy data. Further, the direct collection of physiological data—electrodermal activity, heart rate, heart rate variation, skin temperature, and respiration—from an individual or individuals complements the webcam data. Analysis of this mental state data allows for the accurate comprehension of individual humor preferences and allows the individual's humor preferences to be used by the system to recommend humorous material based on these preferences. | 07-25-2013 |
20130151333 | AFFECT BASED EVALUATION OF ADVERTISEMENT EFFECTIVENESS - Analysis of mental states is provided in order to enable data analysis pertaining to affect-based evaluation of advertisement effectiveness. Advertisements can have various objectives, including entertainment, education, awareness, persuasion, startling, or a drive to action. Data, including facial information, is captured for an individual viewer or group of viewers. Physiological information may also be gathered for the viewer or group of viewers. In some embodiments, demographics information is collected and used as a criterion for rendering the mental states of the viewers in a graphical format. In some embodiments data captured from an individual viewer or group of viewers is used to optimize an advertisement. | 06-13-2013 |
20130115582 | AFFECT BASED CONCEPT TESTING - Analysis of mental states pertaining to concept testing is described. Concepts may be evaluated by seeing a product, seeing a service, seeing a model, viewing an advertisement, and the like. Data which includes facial information is captured for viewers of a concept. Facial and physiological information is gathered for a group of viewers. Demographic information is collected and used as a criterion for evaluating the concept. Data captured from an individual viewer or group of viewers is used to optimize a concept. | 05-09-2013 |
20130102854 | MENTAL STATE EVALUATION LEARNING FOR ADVERTISING - Analysis of mental states is performed as people view advertisements. Advertisement effectiveness is evaluated based on the analyzed mental states. Learning is then performed to determine the most effective ways to evaluate mental states based on the evaluation methods' ability to project advertisement effectiveness. Effectiveness descriptors are evaluated and statistics are assembled for the advertisements. One or more effectiveness classifiers are determined. Based on the effectiveness descriptors and classifiers, advertisement effectiveness is projected. | 04-25-2013 |
20130080185 | CLINICAL ANALYSIS USING ELECTRODERMAL ACTIVITY - Computer-implemented techniques for clinical analysis using electrodermal activity are disclosed. Initially, an individual's electrodermal activity data is captured into a computer system. The electrodermal activity data is captured through a sensor. Then, this electrodermal activity data provides information on physiology of the individual. Analysis is received from a web service wherein the analysis is based on the electrodermal activity data captured on the individual. An output, related to physiology, is rendered based on the analysis which was received. | 03-28-2013 |
20130079602 | ANALYSIS OF PHYSIOLOGY BASED ON ELECTRODERMAL ACTIVITY - Disclosed are computer-implemented techniques for analyzing physiology based on electrodermal activity. Initially, an individual's autonomic data is captured into a computer system. The autonomic data provides information for evaluating the physiology of the individual. The autonomic data is captured through at least one sensor. Analysis, based on the autonomic data captured on the individual, is received from a web service. An output related to physiology is rendered based on the analysis which was received. | 03-28-2013 |
20130072766 | METHOD FOR BIOSENSOR USAGE WITH PRESSURE COMPENSATION - A biosensor is described which can obtain physiological data from an individual. The biosensor may collect electrodermal activity, skin temperature, and other information. The biosensor may be attached to the body through the use of a garment which may be fastened in multiple locations on the human body. The biosensor includes compensation for electrodermal activity measurements based on the amount of pressure applied to the electrodes that are in contact with the skin. As pressure is increased the electrodermal activity values typically increase. By compensating for the influence that pressure changes have on electrodermal activity, more accurate analysis of physiology and therefore mental state analysis may be performed. | 03-21-2013 |