20130054556 | METHOD AND SYSTEM FOR COMPILING COMPETITIVE ADVERTISER AND KEYWORD INFORMATION FOR SEARCH ENGINE ADVERTISERS - The present invention relates to a computer implemented method of generating a relevant COMPETITORS list in response to a search inquiry, the method comprising a number of steps such as receiving a search inquiry from a client having a client domain having a plurality of client domain keywords; performing a search of a computer network for data satisfying a set of search parameters; obtaining a first set of SERP's, said first set of SERP's containing a list of competitors domains and associated competitors domain keywords. This date then forms the basis of further calculations of “Inwards Overlap” and “Outwards Over-lap” to then calculate a competitor relevance score being the higher of the Inwards Overlap (as a percentage), and the Outwards Overlap (as a percentage). | 02-28-2013 |