Ads-Vantage Patent applications |
Patent application number | Title | Published |
20090055859 | SYSTEM AND METHOD FOR PROVIDING UNSUPERVISED LEARNING TO ASSOCIATE PROFILES IN VIDEO AUDIENCES - A system and method for providing unsupervised learning to associate profiles in video audiences is provided. The method includes: receiving a zapping log and a broadcast schedule, wherein the zapping log includes records of set top box zapping signatures for at least a portion of the set top boxes of the network; deriving set top box signatures from the zapping log and broadcast schedule; clustering viewer profiles into groups of viewer profiles using the set top box signatures; and associating at least one set top box within the network with at least one viewer profile, wherein the method of performing unsupervised learning does not use data associating demographic or psychographic profiles to the at least a portion of the set top boxes of the network for which the zapping log contains records of set top box zapping signatures. | 02-26-2009 |
20090055858 | SYSTEM AND METHOD FOR PROVIDING SUPERVISED LEARNING TO ASSOCIATE PROFILES IN VIDEO AUDIENCES - A system and method for providing supervised learning to associate profiles in video audiences is provided. The method includes: receiving data providing an association of consumer profiles and video decoders to households within a network; recording zapping events (patterns) created by consumers; and associating zapping patterns of consumers with households. The step of associating further includes: collecting external data and converting a format of the external data into an internal format; converting zapping logs into different data models that can be used to provide set top box signatures; providing the set top box signatures; using the set top box signatures with a list of set top boxes and profiles to provide an association rule; and applying the association rule to the set top box signatures to determine a list of profiles of the consumer profiles associated with a specific set top box of the set top boxes. | 02-26-2009 |