| 20080300977 | Method and System for Fractionally Allocating Transactions to Marketing Events - A fractional response allocation system is designed to accurately measure the effectiveness of marketing campaigns and programs. It determines the impact of each marketing event that has influenced a customer's purchase by allocating some amount of credit towards the customer purchase for each of the existing open marketing campaigns present during the customer's purchase window. The system factors the recency of the campaign, the mechanism through which the campaign was promoted, the relationship between products promoted and products purchased into the amount of credit any sign campaign is given towards a single customer purchase. Other factors unique to a given industry and/or business can be taken into account when assigning credit to any given promotion. | 12-04-2008 |
