20130073399 | SIDETABS - A system for displaying containers designed for viewing advertisements embedded on a website, wherein the containers can display sorted tabs that emulate the tabs of an address book, the system comprising a client connected via a network to a web page on a Publisher server, a Ad Server connected to the network, a Content Manager server connected to the network, the Content Manager server storing the creative assets and properties, the Ad Server tracking the activity reported by a client using a web browser, and the Content Man-ager server further comprising publishing tools that allow a content Publisher to customize a container according to a variety of parameters and store the parameters of the container in a database | 03-21-2013 |