ADCHEMY, INC. Patent applications |
Patent application number | Title | Published |
20140279078 | Enriching An Advertiser's Product-Related Information - In one embodiment, a method includes accessing information about an advertiser's product catalog. The method may further include accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to the advertiser's product catalog. The method may further include enriching information associated with the portion of the product catalog with information related to the concepts and relationships represented by the portion of the graph corresponding to the portion of the product catalog of the advertiser. | 09-18-2014 |
20140279065 | Generating Ad Copy - In one embodiment, a method includes accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include accessing an ad library that contains elements for an advertisement. The method may further include selecting at least one of the elements based on the portion of the graph corresponding to the portion of the product catalog of the advertiser. The method may further include generating an advertisement for display based on the selected elements. | 09-18-2014 |
20140278959 | Automatically Creating Advertising Campaigns - In one embodiment, a method includes accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include accessing one or more targeting criteria for one or more products in the portion of the product catalog. The method may further include creating at least a portion of an advertising campaign, for at least one product for which targeting criteria has been accessed, based on the targeting criteria and the portion of the graph corresponding to the portion of the product catalog. | 09-18-2014 |
20140278958 | Enriched Knowledge Base For Advertising - In one embodiment, a method includes creating an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. | 09-18-2014 |
20140278916 | Building Product-Based Advertising Campaigns - In one embodiment, a method includes receiving, from an advertiser, an identification of one or more products in a catalog of the advertiser. The method may further include accessing an information graph that contains nodes and edges connecting the nodes. The nodes in the graph represent concepts related to at least one vertical. The method further includes associating a first node in the graph with a second node in the graph based on a relationship between the meaning of the concept represented by the first node and the meaning of the concept represented by the second node. A portion of the graph corresponds to an advertiser's product catalog. The method may further include identifying, based on the portion of the graph corresponding to the products identified by the advertiser, one or more products or product types related to the products identified by the advertiser. The method may further include incorporating into an advertising campaign for the products identified by the advertiser, the products or product types identified from the portion of the graph corresponding to the portion of the products identified by the advertiser. | 09-18-2014 |
20120059713 | Matching Advertisers and Users Based on Their Respective Intents - In one embodiment, a method includes deriving a user intent from user information associated with a user, selecting an advertiser intent that aligns with the user intent, and then advertising to the user based on the advertiser intent that aligns with the user intent. | 03-08-2012 |
20120059708 | Mapping Advertiser Intents to Keywords - In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a plurality of keywords from the intent map based on keyword templates. | 03-08-2012 |
20110252330 | Using User Context to Select Content - In one example embodiment, a method includes receiving a request for content to be presented to a current user. The content has multiple elements that each have multiple possible element variations. The content has multiple possible instances that would result from different combinations of different ones of the possible element variations. The method includes accessing a current-user context of the current user that has data associated with or concerning the current user; predicting multiple responses of the current user to multiples ones of the possible instances of the content; selecting one of the possible instances of the content for the current user based on the predicted responses; and providing for presentation to the current user a current actual instance of the content based on the selected one of the possible instances of the content. | 10-13-2011 |
20110246906 | Using Visitor Context and Web Page Features to Select Web Pages for Display - In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context. | 10-06-2011 |