| ADCHEMY, INC. Patent applications |
| Patent application number | Title | Published |
|---|
| 20120059713 | Matching Advertisers and Users Based on Their Respective Intents - In one embodiment, a method includes deriving a user intent from user information associated with a user, selecting an advertiser intent that aligns with the user intent, and then advertising to the user based on the advertiser intent that aligns with the user intent. | 03-08-2012 |
| 20120059708 | Mapping Advertiser Intents to Keywords - In one embodiment, a method includes constructing an intent map for a plurality of products, the intent map comprising intent topics and each intent topic comprising intents, and then deriving a plurality of keywords from the intent map based on keyword templates. | 03-08-2012 |
| 20110252330 | Using User Context to Select Content - In one example embodiment, a method includes receiving a request for content to be presented to a current user. The content has multiple elements that each have multiple possible element variations. The content has multiple possible instances that would result from different combinations of different ones of the possible element variations. The method includes accessing a current-user context of the current user that has data associated with or concerning the current user; predicting multiple responses of the current user to multiples ones of the possible instances of the content; selecting one of the possible instances of the content for the current user based on the predicted responses; and providing for presentation to the current user a current actual instance of the content based on the selected one of the possible instances of the content. | 10-13-2011 |
| 20110246906 | Using Visitor Context and Web Page Features to Select Web Pages for Display - In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context. | 10-06-2011 |
