Ad Infuse, Inc.
|Ad Infuse, Inc. Patent applications|
|Patent application number||Title||Published|
|20120029983||Conversion Tracking System for an Executable Download - An example embodiment of the present disclosure provides a conversion tracking system for an executable download on a mobile client device. In the example embodiment, the system stores in memory at least one of a plurality of components of a first notification associated with the presentation of an advertisement for a mobile client application on a client browser of a mobile client device. The example system also stores in memory at least one of a plurality of components of a second notification associated with an activation of the presented advertisement for the mobile client application. In addition, the example system stores in memory at least one of a plurality of components of a third notification associated with the acquisition, installation, and initial launch of the mobile client application and sends a response to the third notification, wherein the acquisition is facilitated by the activated presented advertisement. Notably, the third notification includes a custom uniform resource locator which is operable to subsequently launch the mobile client application. Further, the response to the third notification includes a redirection message operable to launch the mobile client application using the custom uniform resource locator.||02-02-2012|
|20110066488||MOBILE AD ROUTING - In various embodiments, a method is described that includes receiving, at one or more computer systems, one or more ad network optimization factors corresponding to a plurality of ad networks registered with the one or more computer systems; analyzing, by the one or more computer systems, logged performance data corresponding to one or more previous ad requests routed to the plurality of ad networks over a predefined period of time; and generating, by the one or more computer systems, an optimal ad network distribution for future ad requests to be routed to the plurality of ad networks based on the analyzed logged performance data and the one or more ad network optimization factors.||03-17-2011|
Patent applications by Ad Infuse, Inc.