| ACCESS MOBILITY, INC. Patent applications |
| Patent application number | Title | Published |
|---|
| 20100262464 | ACTIVE LEARNING AND ADVANCED RELATIONSHIP MARKETING - Active learning and advanced relationship marketing are employed with respect to a mobile marketing system. A relationship between an advertiser and a consumer can become smarter over time as a function of interaction as well as non-interaction. Further, affinity groups or micro segments can be identified to aid tailoring of advertisements to consumers. Consumers can additionally be engaged in a dialog to acquire additional information and/or feedback data to develop a further understanding of specific consumers. Still further yet, assistance can be provided to advertisers so that advertisements can be customized for needs of potential customers. | 10-14-2010 |
| 20100262449 | CONTEXT BASED MOBILE MARKETING - A marketing system is provided that leverages context information including location as well as extrinsic data, among other things. Advertisers can create and register advertisements or promotional offers with the system. System users can create a profile comprising preferences that identify desirable advertisement. A correlation component is then employed to match advertisements to users as a function of preferences, location, and extrinsic data. Subsequently matched advertisements are delivered to a user, for example by way of a mobile computing device. | 10-14-2010 |
