<TD ...>
<TD NOWRAP>
<TD BORDERCOLOR="...">
BGCOLOR = color expression
BGCOLOR
<TABLE CELLPADDING=8> <TR> <TD>lemons</TD> <TD BGCOLOR="#FF6699">grapefruit</TD> </TR> <TR> <TD>bananas</TD> <TD>pineapple</TD> </TR> </TABLE>
You can also set the background colors of the entire table with <TABLE BGCOLOR="..."> and of rows with <TR BGCOLOR="...">.
<TABLE BGCOLOR="...">
<TR BGCOLOR="...">