Attribute for <TD ...>
BGCOLOR = color expression

BGCOLOR sets the background color of a single cell in a table. For example, this code sets the background color of the "grapefruit" cell to pink:

this code produces this
<TD BGCOLOR="#FF6699">grapefruit</TD>
lemons grapefruit
bananas pineapple

You can also set the background colors of the entire table with <TABLE BGCOLOR="..."> and of rows with <TR BGCOLOR="...">.

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