The contraceptive market has become increasingly sophisticated brought about by improvements in advertising and packaging. Formerly associated with places of ill repute, contraceptives, especially condoms, have high-profile marketing campaigns. Ads for condoms highlight choice and increased sensitivity. Sales of oral contraceptives declined in 1996 and 1997 because of side-effects associated with third generation pills. Male contraceptives are still in the development stage while contraceptive implants and injections are predicted to become popular with the male population.
Publication Name: Consumer Goods UK
Subject: Retail industry
The article examines the Quechua cultural movement, known as indigenismo, in late 19th- and early 20th-century Peru. Peruvian women of the middle and upper classes showed their support of the movement by wearing traditional clothing. Their images, captured by photographers, reveal the artifice and staged aspect of appearances, but provide a valuable record of indigenous culture that would have been lost without the movement's intervention.
Publication Name: Earthwatch Institute
Subject: Science and technology
Giving drugs a good name
Drug companies want to build brand loyalty for their products. They spend millions for the right brand name for a new drug. Stages in the naming of a product for Du Pont Merek by David Woods Associates is detailed. The possible meanings of a proposed name in other languages is always checked.
Publication Name: The New York Times Magazine
- Abstracts: Going ... going ... gone. Tank gauging priority is sensitivity
- Abstracts: Breaking Thurgood Marshall's promise. Blame it on the monkeys
- Abstracts: The lying game. Two winning ballyhoo rigs
- Abstracts: The cuts that go deeper. Status quo of China's economy and new progress in enterprise reform
- Abstracts: Exploring India's far northeast. Command post