Contraceptives

Article Abstract:

The contraceptive market has become increasingly sophisticated brought about by improvements in advertising and packaging. Formerly associated with places of ill repute, contraceptives, especially condoms, have high-profile marketing campaigns. Ads for condoms highlight choice and increased sensitivity. Sales of oral contraceptives declined in 1996 and 1997 because of side-effects associated with third generation pills. Male contraceptives are still in the development stage while contraceptive implants and injections are predicted to become popular with the male population.

Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Oral Contraceptives, Fabricated rubber products, not elsewhere classified, All Other Rubber Product Manufacturing, Prophylactics & Diaphragms, Injectable Contraceptives, Contraceptive Aerosols, Jels, Creams, United Kingdom, Statistics, Consumption (Economics), Contraceptives industry, Contraceptives, Market surveys

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Almost Indian

Article Abstract:

The article examines the Quechua cultural movement, known as indigenismo, in late 19th- and early 20th-century Peru. Peruvian women of the middle and upper classes showed their support of the movement by wearing traditional clothing. Their images, captured by photographers, reveal the artifice and staged aspect of appearances, but provide a valuable record of indigenous culture that would have been lost without the movement's intervention.

Author: Penhall, Michele
Peru, Social aspects, Women, Socialization, Quechuas, Peruvians

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Giving drugs a good name

Article Abstract:

Drug companies want to build brand loyalty for their products. They spend millions for the right brand name for a new drug. Stages in the naming of a product for Du Pont Merek by David Woods Associates is detailed. The possible meanings of a proposed name in other languages is always checked.

Author: Erlich, Julie
Product development, Marketing, Practice, Names, Brand name products, Brand names, Nonprescription drugs, Du Pont Merck Pharmaceuticals Co., David Wood Associates Inc.

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