The soul of a new hamburger

Article Abstract:

McDonalds created a sandwich for adults, the Arch Deluxe, to stave off competition and boost sagging sales. The ad campaign reflected McDonald's unsureness about the new product, which has not been a hit with customers. The fast food chain seems to be losing its knack for creating innovations.

Author: McMurray, Scott
Publisher: Tribune Company
Publication Name: Chicago
Subject: Travel, recreation and leisure
ISSN: 0362-4595
Year: 1996
Product development, Fast food restaurants, McDonald's Corp., MCD

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King of gains

Article Abstract:

Driehaus Capital Management head Richard Driehaus has a high-risk investment strategy that focuses on high-growth small-company stocks. His personal life is also unusual. He used the services of a professional matchmaker, but met his Czechoslovakian wife, Kristyna, through a friend.

Author: McMurray, Scott
Publisher: Tribune Company
Publication Name: Chicago
Subject: Travel, recreation and leisure
ISSN: 0362-4595
Year: 1996
Officials and employees, Behavior, Biography, Securities industry, Driehaus Capital Management Inc., Driehaus, Richard

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